THE POWER OF NATURE FOR BEAUTIFUL AND HEALTHY HAIR
PHYTO products are 95% natural in their entirety and up to 100% plant-based, without parabens, mineral oils, and synthetic alcohols.
For over 50 years, PHYTO products have left their mark on hair history due to their pioneering nature and amazing results.
PHYTO WAS BORN FROM ONE MAN'S VISION
The story of Patrick Ales
Two great loves: Hair and Plants
PHYTO was inspired by celebrity and celebrity hairstylist Patrick Ales long before the eco-conscious movement and the trend towards plant-based hair care.
It all started when Patrick Ales was still an apprentice in a Parisian salon in the 1950s. Then he noticed that chemical-laden products were creating a serious problem in the hands of hairdressers and of course in the hair of their clients. The first seeds of his idea for a gentler, safer product line then began to germinate. Fascinated by nature, he decided to study the power of plants, the history of their use in traditional medicine and the role they may have played in revealing the natural beauty of hair. His purpose, to discover ways to protect dry and damaged hair, led him to the creation of his first products. HUILE D'ALÈS and PHYTO 7. In 1965, Patrick Ales presented PHYTO in his own hair salon in Elysia Fields, still open today, where its client list includes names such as Brigitte Bardot, Catherine Deneuve and Jacqueline Kennedy Onassis, who enjoyed his new herbal hair care line.
PHYTO WAS BORN.
