Serum

63 Products

134 Points

Jowae Wrinkle Smoothing Eye Serum Anti-wrinkle eye serum 15ml

PRICE DROP

+ GIFT

PRICE DROP

Jowae Wrinkle Smoothing Eye Serum Anti-wrinkle eye serum 15ml

€13.41

80 Points

7days Mb Vitamin C Elixir Radiance Serum Face Serum for Radiance 20ml

+ GIFT

7days Mb Vitamin C Elixir Radiance Serum Face Serum for Radiance 20ml

€7.99

545 Points

Beauty of Joseon Promo Rice Wonderland Holiday Relief Sun Aqua Fresh SPF50+ Facial Sunscreen 50ml & Glow Deep Serum 30ml & Ground Rice & Honey Glow Mask 150ml & Replenishing Rice Milk 150ml & Free Collectible Hand Mirror

€54.51

369 Points

Thank You Farmer Miracle Age Repair Antiaging Serum 60ml

€36.89

139 Points

PRICE DROP

Beauty of Joseon Glow Serum Anti-Aging Facial Serum 30ml

€13.92

80 Points

7days Mb Collagen Drops Lifting Face Serum Anti-aging Face Serum 20ml

+ GIFT

7days Mb Collagen Drops Lifting Face Serum Anti-aging Face Serum 20ml

€7.99

139 Points

PRICE DROP

Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin Face Serum for Glow 30ml

€13.92

504 Points

Dr.Jart+ Prejuvenation Firming Bakuchiol Serum Serum Enriched with Buakuchiol to Reduce Premature Signs of Aging 50ml

+ GIFT

Dr.Jart+ Prejuvenation Firming Bakuchiol Serum Serum Enriched with Buakuchiol to Reduce Premature Signs of Aging 50ml

€50.35

80 Points

7days Mb Aha 5% & Bha 2% Exfoliating Peeling Face Serum 20ml

+ GIFT

7days Mb Aha 5% & Bha 2% Exfoliating Peeling Face Serum 20ml

€7.99

80 Points

7days Mb Ha H2o Hyaluronic Face Serum 20ml

+ GIFT

7days Mb Ha H2o Hyaluronic Face Serum 20ml

€7.99

160 Points

PRICE DROP

Beauty of Joseon Revive Eye Serum Ginseng & Retinal Anti-Aging Eye Serum 30ml

€16.03

80 Points

7days Mb B3 Zn Oil Control Face Serum Anti-greasy Face Serum 20ml

+ GIFT

7days Mb B3 Zn Oil Control Face Serum Anti-greasy Face Serum 20ml

€7.99

80 Points

7days Mb Milky Boost Squalane Revital Face Serum 20ml

+ GIFT

7days Mb Milky Boost Squalane Revital Face Serum 20ml

€7.99

406 Points

Dr.Jart+ Cicapair Tiger Grass Repair Serum 30ml

+ GIFT

Dr.Jart+ Cicapair Tiger Grass Repair Serum 30ml

€40.63

233 Points

Cosrx The Vitamin C 23 Hydrating Serum for Dark Spots & Spots 20ml

€23.32

80 Points

7days Mb Green Vitamin E Nourish Oil Face Serum Anti-Aging & Nourishing Face Oil 20ml

+ GIFT

7days Mb Green Vitamin E Nourish Oil Face Serum Anti-Aging & Nourishing Face Oil 20ml

€7.99

297 Points

Thank You Farmer True Water Deep Serum Ex Concentrated Intensive Hydration Serum 60ml

€29.70

170 Points

Dr.Jart+ Ceramidin Skin Barrier Serum Toner Moisturizing Face Serum for Dry Skin 30ml

+ GIFT

Dr.Jart+ Ceramidin Skin Barrier Serum Toner Moisturizing Face Serum for Dry Skin 30ml

€17.03

445 Points

Dr.Jart+ Ceramidin Skin Barrier Serum Toner Moisturizing Face Serum for Dry Skin 150ml

+ GIFT

Dr.Jart+ Ceramidin Skin Barrier Serum Toner Moisturizing Face Serum for Dry Skin 150ml

€44.46

407 Points

Dr.Jart+ Cicapair Camo Drops Spf3 Color Correcting Face Serum 30ml

+ GIFT

Dr.Jart+ Cicapair Camo Drops Spf3 Color Correcting Face Serum 30ml

€40.67

160 Points

PRICE DROP

Beauty of Joseon Light On Serum Centella & Vitamin C Face Brightening Serum 30ml

€16.03

174 Points

PRICE DROP

Medi-Peel Peptide Tox Bor Ampoule Enhanced Anti-Wrinkle Serum 30ml

€17.43

233 Points

PRICE DROP

Medi-Peel Retinol Collagen Lifting Ampoule Anti-Aging Face Lifting Serum 50ml

€23.26

210 Points

Cosrx The Alpha Arbutin 2 Discoloration Care Serum 50ml

€20.99

218 Points

Anua Niacinamide 10% & TXA 4% Serum Brightening Facial Serum for Spots & Dark Spots 30ml

€21.76

174 Points

Cosrx The Vitamin C 13 Serum Face Serum with Vitamin C 13% for Wrinkle Reduction 20ml

€17.36

269 Points

PRICE DROP

Medi-Peel Red Lacto Peptide Collagen Ampoule Firming & Hydrating Serum 50ml

€26.91

272 Points

Anua Retinol 0.3% & Niacin Renewing Serum Anti-Aging & Brightening Face Serum 30ml

€27.23

202 Points

Anua Peach 70% Niacinamide Serum Face Serum for Brightness & Glow 30ml

€20.20

186 Points

Cosrx The Niacinamide 15 Serum Anti-Acne Serum 20ml

€18.64

210 Points

Cosrx The Hyaluronic Acid 3 Serum Moisturizing Face Serum 20ml

€20.99

279 Points

The Pure Lotus Leaf & Aloe Calming Serum 70ml

€27.90

236 Points

Frudia Pomegranate Nutri-Moisturizing Serum Moisturizing & Anti-Aging Face Serum with Pomegranate Extract 50g

€23.61

279 Points

Soroci Vita-Tangerine Vitamin C Toning Serum 30ml

€27.90

309 Points

Soroci Low-Hyaluronic Tangerine Vitamin C Booster Serum 50ml

€30.90

260 Points

PRICE DROP

Medi-Peel Cell Toxing Dermajours Ampoule Anti-Aging Serum 100ml

€26.04

Serums in the K-Beauty routine are lightweight, concentrated products that target specific skin needs — like hydration, acne, radiance, anti-aging, or redness. They absorb quickly and work deep down, often paired with essences and ampoules for visible results.

Frequently Asked Questions about Korean Serums

• Which serum should I choose for my skin type?
- Oily/acne-prone: serum with niacinamide, BHA, tea tree or centella
- Dry/dull: serum with hyaluronic acid, rice extract or snail mucin
- Sensitive: serum with panthenol, madecassoside or green tea
- Anti-aging: serum with peptides, retinol (in mild form), ginseng or fermented ingredients

• What is the difference between serum, essence and ampoule?
- Species: lighter, more watery and prepares the skin
- Serums: more concentrated, for targeted action
- Bulb: extremely fortified formula, for periodic or intensive use

• How is serum incorporated into the routine?
After cleansing and toner or essence. 1–2 drops are enough for the entire face, with gentle patting movements. Then, apply moisturizer.

Even more options for you!

333 Points